Philip Chau currently heads up the Digital Marketing department at Blue/Aviva Hong, Hong Kong’s first digital life insurance. He leads and oversees marketing strategy, digital analytics, and digital journey UI / UX.
He has 13+ years experience in digital innovation, performance marketing, and advanced analytics, having worked in corporate, agency and start up environments. Prior to Blue/Aviva, Philip worked in a leading digital agency, responsible for rolling out end to end marketing programs for Google across 18 countries, leveraging data innovations and modeling to drive personalized consumer experiences.
Philip holds a Master degree in Management Science from University of Waterloo and a post graduate Certificate in Marketing from University of Toronto.
How to launch a successful e-commerce entry in Asia
Huge opportunities await brands prepared to win over the Asian consumer, adapt to the local market nuances and put strategies in place which effectively adjust to a dynamic, mobile centric e-commerce environment.
- Key characteristics of the APAC e-commerce landscape and strategies to succeed
- Planning and executing your market-entry
- Building your e-commerce digital backbone