Peter Yu

Peter leads Strategy, Marketing, Pricing, Customer Service, and Sales Operations for Multek, reporting to the company's CEO. Peter has 25 years of Business and Technology experience in the Americas and Asia-Pacific. Before Multek, he spent a decade at Oracle, leading Strategy, Sales, Consulting, Development, Operations and other teams across three continents.

Previously, Peter helped turn around Gateway Inc. by growing Asia and latin American businesses and was a Case Team Leader/Management Consultant at Bain. Peter started with IBM and holds an MBA with honors from UCLA, a BS from UC Berkeley and is a FIDE Master in chess.

Talks

Leveraging WeChat from B2B Content Marketing to Transactions

by Peter Yu, Chief Marketing Officer, Multek

WeChat is a powerful, all-purpose platform for social media, content marketing, m-commerce, and other transactions. Any company targeting Chinese customers in and outside of China would be remiss in not having WeChat as part of their Digital Marketing mix.

This talk will share how Multek, a B2B manufacturer of printed circuits founded in the 1970’s, significantly elevated its use of WeChat in order to address some real challenges common to many businesses. Additionally, the presentation will share how Multek’s marketing function operates, what channels or medias the company uses, how the team is organized, and what other marketing/communication services it provides internally.

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