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Patrik Forsstrom

Responsible for defining the vision and strategy for Reporting, Business Intelligence and Analytics at Chanel APAC and implementing the end to end technical and functional solution for BI and Analytics. Creating and deploying a new operating model, including all required levels of Governance, while working closely with the Global Divisions of Chanel (Fashion, Fragrances and Beauty and Watches & Fine Jewelry) and all the Business Functions in the markets in Asia.

Upcoming talks

Panel: Data, talent & culture: time to decode

• 3 fundamental facts about a good data team are good quality data, talents and data culture in the organisation, Challenges for companies nowadays to look into hiring experts especially for smaller firms less able to compete on salary and benefits. • Focus on nurturing your existing talents, developing certain skills, thinking outside of the box, tapping into external services • Harness the power of the crowd, closing the data talents gap and gender inequality gap

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