Pankaj Khushani

Pankaj is a digital evangelist, programmatic expert and a thought leader in APAC. He is a high performing entrepreneurial executive with over 17 years experience in Internet/Telecom/IT domain. Pankaj has held various leadership positions in Google, Nokia & Airtel. Pankaj currently works with Google as Head of Analytics & Platform Partnerships for South East Asia. Prior to that, he was managing DoubleClick Ad Exchange buyside relationships for SEA, India & Korea. While at Google, he has also managed APAC partnerships for Google Cloud Platform (GCP) and successfully ran the Google's location platform business (Google Maps & Google Earth) for Asia. He had previously worked with Nokia as APAC Product Lead for 'Here Maps' and Bharti Airtel for 8 years in various leadership positions.

Talks

Creating Winning Micro-moments by Digital Technologies

by Head of Analytics & Platform Partnerships, Google

People in Asia are transforming the internet and the playbook for how marketers should meet their needs. They're leading a global trend that prompts smartphone owners to reach for their devices an estimated 150 times a day.1 Many of these actions are basic—checking the time or seeing what friends are up to on social media—but then there are those moments that really matter: the I want-to-know, I-want-to-go, I want-to-do, and I want-to-buy moments. They can make or break your day. For marketers, they can also make or break a campaign.

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