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Panel - establishing data as a driving force for your marketing strategy

Upcoming talks

Panel: Establishing data as a driving force of your marketing strategy

  • Creating a culture that values data science, and establishing a data-driven marketing team to fully capitalise on insights gained through data analytics
  • Employing data and the insights gained to build effective and personalised marketing campaigns
  • Adopting and implementing technology, such as CRM, to effectively harness the data for marketing purposes such as customer engagement and personalisation
  • Innovating CRM as an analytical tool, to transform your data for use in achieving marketing goals of personalisation and segmentation

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