Much has changed since I started working in Advertising in the late 90s , but the need to attract, nurture and retain customers has never been so critical to delivering business results. My background in Marketing is in creating value differentiation whether its Bosch Built- in-Designer Kitchens or Nippon Steel's ingredient technology experience. Most recently as Director Marketing, APAC for LIXIL (World's largest living solutions company), I have first-hand experience of building meaningful relationship with customers to develop a new category of Intelligent toilets. At the end of the day, i always put myself in the customer's’ shoes. Would i want that disconnected, transnational experience or a well-thought through touch that guides me through my personal journey? The answer is clear. I am a public speaker, an opinion contributor, and currently working on my first book on Mindfulness called 'Just Be' In my leisure time I love to teach meditation- making it accessible to whoever i get in touch with.