As a marketing communications professional for over 17 years, I have held senior roles across a variety of industries including finance, insurance, telecommunications, retail, logistics, IT, sports & property. I have worked both in-house and on the strategic creative agency side. I’m what people refer to as a full-stack marketer. I have deep knowledge in brand, PR, customer experience and marketing. Digital marketing being my main wheelhouse and passion. My focus is around product fit, lead generation, messaging, storytelling and customer engagement.
I am a coach and mentor to my team, always looking to remove barriers and bottlenecks. Due to 14+ years in the region, I have spent time marketing across key markets; India, China, Japan and South East Asia learning what works locally and culturally. I am a strategic thinker with big ideas backed by operational excellence. I believe brands begin and end with user experience and help to develop positive experiences that increase engagement rates, sales leads and conversions.