Nikhil oversees customer analytics, cross-device attribution marketing, market budget planning and catalog sorting across the Zalora Group: Asia's leading online fashion destination. He heads the regional marketing analytics team and has 8+ years experience in various domains such as e-commerce, healthcare, pharmaceuticals, insurance and transport. He holds a Master of IT in Business Analytics from Singapore Management University and an engineering background in IT.
Case Study: Are the Most Successful Digital Marketing Campaigns the Most Expensive?
Nikhil will discuss the importance of attribution modelling and budgeting, as every company is spending a huge amount of money in digital marketing, but spending the right amount, at the right time, at the right platform is the key concern that all companies are still dealing with.