Head of eCom Marketing, WooliesX
For years Nicole has been fascinated with people and how they connect and has created a career finding the common point between brands and what people want. With marketing and advertising experience across 23 years, Nicole uniquely combines creative whimsy with a deep understanding of marketing data and ROI. Stints with Dell, Amex, Pandora music, eHarmony and now WooliesX, have convinced her these two often opposing pillars combined are the best future for brands.
Currently she is leading through the line marketing for the Woolworths online store within the new digital division, WooliesX.