For years Nicole has been fascinated with people and how they connect and has created a career finding the common point between brands and what people want. With marketing and advertising experience across 23 years, Nicole uniquely combines creative whimsy with a deep understanding of marketing data and ROI. Stints with Dell, Amex, Pandora music, eHarmony, WooliesX and now OVO mobile have convinced her these two often opposing pillars combined are the best future for brands.
Looking at Brands Through a Customers Lens
Looking back at past decades, it’s easy to see how much the approach to communicating with customers has evolved. Since the turn of the century, the volume of brands and services making noise means that now it’s customer experience (and partly convenience) that takes centre stage. Brands need to consistently look at the way that they can improve the customer experience.