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Nicole McInnes

For years Nicole has been fascinated with people and how they connect and has created a career finding the common point between brands and what people want. With marketing and advertising experience across 23 years, Nicole uniquely combines creative whimsy with a deep understanding of marketing data and ROI. Stints with Dell, Amex, Pandora music, eHarmony, WooliesX and now OVO mobile have convinced her these two often opposing pillars combined are the best future for brands.

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