Nicholas Lembo is the Australian Country Manager at TransferWise, the new kind of financial company for people and businesses that travel, live and work internationally. There he works to raise the company's profile in Asia Pacific and educate consumers and the media about how TransferWise creates money without borders. TransferWise is the fairest, easiest way to manage your money across borders, with a simple money transfer platform and Borderless accounts. TransferWise has over 4 million customers who send over A$5.5 billion every month using the platform. Prior to joining TransferWise, Nick led marketing and communications for Yelp in Asia Pacific. At Yelp, he scaled the company’s marketing presence from Australia to 10+ countries in the region. He's also worked in communications roles across consulting and politics and regularly advises Australian startups on marketing and communications.
Communicating Radical Transparency in the Financial Sector
TransferWise was founded on radical transparency. As Estonians living in London, co-founders Taavet Hinrikus and Kristo Kaarmann sent money abroad a lot. But they always got less than they expected. It turned out that while their banks were touting low fees, they were giving them bad exchange rates.The system wasn't transparent. They started TransferWise to change that. To give people a fair rate – while also charging low fees.