Experienced marketing professional with a proven track record in launching brands including strong local and regional marketing campaigns across a leading start up and financial institutions.
Neha's specialities include Marketing & Strategy, Sales, Business Development, Marketing Communications, Market Research, Project Management, Brand Communications, Relationship Management and Vendor Management.
Content Marketing & the Consumer Journey
by Global Marketing Director, Guavapass
Companies are aware that the customer journey has changed and is likely to keep changing. More than ever before, it includes more touch points via different channels. Therefore when building a content marketing strategy, we need to work with the customer journey, mappings with touch points and buyer personas. It is important to focus on content that work for your customers and goals depending on the content they need at each possible stage in their overall journey. This presentation will address why a content strategy is in a way different for each buyer persona and ultimately each business.