Natalie is an experienced integrated marketing & PR leader with specialist skills in brand strategy, stakeholder engagement and creative content development across government, public and private sector, and with a creative agency. Throughout her career, Natalie has been responsible for the implementation and measurement of strategic retention and acquisition marketing activities across the local, national and international markets, ultimately focused on driving brand awareness and engagement. Her strengths are with words. She understand her stakeholders, and she is a big believer in the power of effective branding. She also happens to make a mean salted caramel brownie.