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Nashua Gallagher

Nashua Gallagher is Head of B2C Acquisition Marketing, Asia Pacific, responsible for paid subscription growth for the Financial Times in the region. Nashua is a passionate integrated marketer with over a decade of experience executing marketing programmes across Asia Pacific, having previously worked at The Economist and Cartoon Network (Turner Broadcasting Systems).

Upcoming talks

Panel discussion: content marketing strategies for long-term success

  • Long term vs short term content marketing strategies – benefits and pitfalls

  • Adding value to customers with curated content

  • Growth by content: driving massive traffic without a big budget

  • Measuring the effectiveness of your content marketing efforts

  • Prioritising content that drives revenue

Panel: Think local, act global: localisation whilst maintaining your brand voice

• The importance of localisation when tapping into foreign markets and making a good first impression • Connecting with a new market and building trust and acceptance • Incorporating local-cultural sensitivities, values, emotions and language to avoid offending your customers • Maintaining global consistency and brand persona whilst localising content

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