Starts in 1985 in the Digital Design, Digital Manufacturing and Product Life Cycle Management industry with DASSAULT SYSTEMES and IBM Worldwide as Client Service and Marketing Manager for Northern Europe, South East Asia and China.
From 1988 to 2002, works in Business Strategy, Operation Management, Supply Chain Strategy and Digital Strategy for international consulting firms: BOOZ ALLEN & HAMILTON, STRATORG, CAP GEMINI ERNST & YOUNG as Associate Partner, Digital and eBusiness Program Director, with clients in Europe and US Multinationals.
In 2002, he is appointed at ALLIANCE HEALTHCARE as Head of Customer Service, CRM, Supply Chain and eBusiness programs, in charge of optimising the French distribution network. With major reorganisation and the use of digital technologies, he increases dramatically the customer service level while decreasing significantly working capital and operating cost.
From 2006 to 2009, he joins LOUIS VUITTON as Head of Digital Business Unit Worldwide in charge of eCommerce, Digital Branding, Integrated Marketing, Cross-channel Services. After designing the Digital Strategy, he creates and develops this business unit in Europe, the US, Japan, China and the Asia Pacific region. He increases significantly the online Brand Awareness, obtains the Condé Nast award developing a Cross-Media Branding Campaign, increases dramatically the brand digital awareness, worldwide sales and boosts profitability.
Currently serves as a Business Advisor and Executive Manager helping Top Management in retail and luxury companies design, implement, develop and manage digital operations including cross-channel branding, marketing and sales, supply chain operation in Europe and in Asia.
Omni-channel & OTO in the Luxury Industry – Case Examples of channels mix with eCommerce, Digital Technologies, Traditional Retail adopted by the leading Luxury Houses
Some leading Luxury Companies are today among the best players to adopt digital technologies and combine them with their traditional distribution channels hence creating seamless luxury omni-channel experiences, across multiple spaces and contact points, boosting their eCommerce activities, retail sales and market values. Meng LIM will be showing a few OTO and Omni-channel Best Practices combining eCommerce, digital Marketing, digital Branding and traditional channels adopted by some Top Global Luxury Brands.