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Melissa Laurie

With over 8 years of digital media experience, I’ve had the opportunity to work with some incredible brands spanning across Travel, FMCG, Finance, Auto, Retail, Parenting, Hospitality, and Technology.

I’m responsible for increasing TripAdvisor's Australian footprint and have a proven track record with delivering award-winning digital solutions. Partnerships are key for success and building strategic relationships come naturally to me. I put it down to my ability to establish trust by always delivering on what I promise. I want to achieve the best results for my client network by building a strong online presence to grow their business.

I’m a change junkie that gets a buzz out of transformation – marketing has never been more exciting than it is today. I find it rewarding to dissect trends and audience insights, and ultimately, help educate Marketers so they feel empowered about online media.

Upcoming talks

Building a data driven e-commerce marketing strategy to outperform the competition

  • Understand what to do with your customer data to secure growth and loyalty

  • Merging online and offline data for targeting and personalisation

  • Incorporating offline data for marketing campaigns for dynamic content and higher ROI

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