Mat Medcalf is a business leader, a Digital Marketing, Digital Product and an Omni Channel and Customer Journeys specialist within the Financial Services and Retail verticals - a hybrid of strategy, AdTech/MarTech capability, creativity, sound data and analytic proficiency and commercial acumen, with over 18 years experience in both the Sydney and Melbourne markets working for premier agencies and top 5 ASX companies.
His primary objective is to continue to immerse in the opportunity, effectiveness and excitement in the dynamic digital and agile focused landscape, to lead transformational digital change that demonstrate both commercial and customer outcomes.
Panel Discussion: Is there an Optimum Channel to Engage Customers?
Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary. What steps should companies and brands be taking to achieve this?