As Klook's Marketing Head for Southeast Asia, Marcus drives the travel activities booking platform's customer acquisition and marketing efforts across the region. He is responsible for growing the brand's presence and bookings amongst the rapidly growing FIT (Free & Independent Travellers) segment across six markets - Singapore, Malaysia, Philippines, Vietnam, Thailand and Indonesia.
Prior to joining Klook in 2016, he was Digital Marketing Lead for SCOOT where he charted the airline's global digital acquisition efforts and management of their (notoriously quirky) social media presence across 7 markets in the region. Marcus started his career at the Singapore Economic Development Board, focusing on digital brand and channel management for North America.
A born and bred Singaporean, Marcus subscribes to the 80-20 mantra of 80% pure unadulterated hard work and 20% thinking of 'the next big thing'. Despite being a digital native, he enjoys reading good old paperbacks about growth hacking and disruption. Marcus lives to learn and spends his spare time exploring museums and towns in Japan.
The Digital Transformation Journey of Klook
In this talk, Marcus will discuss the journey that Klook took to develop into one of the fastest growing travel companies in Asia.