Manisha Seewal is the Group Chief Marketing Officer of South East Asia’s largest automotive marketplace - Carro. She oversees the marketing function for Carro in Singapore, Indonesia and Thailand and is a key member of Carro’s leadership team. Founded in 2015, Carro is a Singapore based tech company that started its regional expansion into Thailand and Indonesia in 2017 and has facilitated over US$500 million worth of transactions in 2018.
Manisha is also an adjunct lecturer at Singapore's Republic Polytechnic, where she teaches Digital marketing to working adults. This is part of Singapore government’s Skills Future programme, which is a nation-wide attempt to raise the skills of Singapore’s workforce.
Manisha is listed amongst one of Asia's Most Influential CMOs and Top 50 Women leaders in Asia.
Disrupting Innovation: Changing the future of car ownership for Millennials with Singapore's first "Netflix for Cars"
The purchasing power of the Millennials is estimated to be worth $1 trillion by 2020 Millennials are called as the "Subscription Generation" with very different mindset compared to Gen X and Baby Boomers Subscription economy has grown by 300% in the past 7 years and its outperforming revenue of top S&P companies by 5x These trends are causing irreversible disruption to Marketers and their strategy to reach out to this trillion-dollar generation Carro, SE Asia's largest automotive marketplace has recently launched Singapore's first car subscription service, which challenges traditional car ownership. Carro's Group CMO will share how they are revolutionising the future of car ownership through its subscription service, where majority of customers are Millennials.