Magdalena is currently the Chief Marketing Officer for Invesco. Invesco is an independent investment management firm, dedicated to delivering an investment experience that helps people get more out of life. Worldwide they employ over 6,500 people and manage assets for retail and institutional clients. In Asia-Pacific, they have a strong local presence in Australia, China, Hong Kong, India, Japan, Singapore, South Korea and Taiwan. Magdalena has the pleasure of leading the Asia marketing team.
Panel Discussion: The Secrets Behind the Best User Acquisition Strategies
This panel will examine how to develop User Acquisition strategies including: - Analysing data, automation, personalisation, brand awareness, SEO, Vitality, Content & partnerships - Turning Users into Customers - How do we use desktop and mobile, a/b testing, social and followups, email marketing strategies to nurture leads, understand customer journeys, personalisation for conversion, deals and promotions, simplifying checkouts - How to retain and nurture customers -- Can automation help build customer relationships? Using Predictive analytics to understand customer movements and experiences, customer service strategies, and to continually listen to customers.