Head of Commercial, Marketing & Digital
Australian Football Federation
A highly experienced, values driven Senior Executive with a demonstrated history of driving growth in the sports and entertainment industry.
Skilled in digital strategy, commercial negotiations , broadcast and media relations, sponsorship sales, marketing communications and in developing high performing, results driven teams.
Graduated from Monash University with a Master of Marketing and Bachelor of Science.
Football’s Mobile Transformation and how it is Opening New Growth Opportunities
Football has been relatively late to the party of major sports embracing the opportunities that direct-to-customer, owned media channels provide. However, with the largest participation base and youngest fan base of the major codes, FFA’s transformation into an entertainment and media business offers a significant opportunity for this challenger brand to leverage its strengths in a more relevant way than has previously been the case.
This session will look at that transformation, how mobile and video are at the heart of the strategy, and share the often surprising results that have been achieved to date. It will also look at how learnings along the way have been developed into new initiatives to accelerate growth.