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Louise Sheerin

Louise has over 17 years’ experience in marketing - working in sectors as diverse as neuroscience, aviation, healthcare and finance. She specialises in branding, demand generation and digital.

Before swapping the Bridgewater Canal in Manchester for the Tasman Sea, Louise spent over five years in B2B, working with multi-national clients and at the UKs largest business-to-business agency.

At Bupa Australia, Louise led the Corporate and International Marketing division. Driving a digitally focused awareness strategy, the portfolio grew significantly, growing 20% YOY and delivering $10 million above target.

Louise now works at Scottish Pacific, Australia's largest specialist SME lender. The company is on a journey of transformation, as it looks to accelerate growth in 2020.

Upcoming talks

Panel: Supercharging your B2B brand awareness strategy

  • Re-purposing content for the digital age

  • Leverage influencers to promote your brand

  • Think P2P (person to person) bring the human touch to your branding strategy

  • Growing your credibility and visibility on social media

  • Becoming socially engaged with causes that reflect your brand value

  • Competing with global giants

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