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Kshira Saagar

Kshira Saagar (Shee-Rah Sa-Ga) has been with the Analytics/Decision Sciences industry for almost a decade now having worked across Americas, Asia, Europe and more importantly Australia. The bulk of his work has been focussed on developing solutions for the Data Science and Analytics problem spaces of the Retail, Telecom and Insurance marketing departments at some of the leading Fortune 100 clients. In his other roles, he has also enabled decision making through data for clients from the Media, Healthcare, Aviation, Logistics and FMCG organisations. Kshira believes in making data everyone's job at an organisation and not have it just as a specialty role.

In his current role at Global Fashion Group (the parent company of THE ICONIC), as the Director of Analytics and Data Science, he's responsible for enabling data driven smart-decision making across 14 different countries within the fashion e-commerce space. Previously at Datalicious & prior to that at Fairfax, he was responsible for institutionalising data-driven analytics across the company’s core competencies and building new-age analytical products for the organisation.

Upcoming talks

Getting data to enable smarter marketing

  • Simplifying sundry data sources to live and work together
  • Tying insight to actions and looping them back to find smarter insights
  • Using advanced analytics to improve the marketing efficiency challenges

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