Kiran is an accomplished SME, data-driven Solutions Provider and Commercial Strategist with 13 years’ varied international experience in strategic business planning, digital marketing, revenue management, distribution, project management and business development within a global matrix management environment across industries including IT, Online Media and the Hospitality sector.
Panel Discussion: Crafting Your Organisation’s Customer Experience Approach
-What are the imperatives for building brand loyalty in both the digital age and in an era of abundant choice?
-Prioritizing omni-channel investments: reducing customer uncertainty in a multichannel environment
-What type of schemes (ie rewards programmes, discounts) are most effective for encouraging customer loyalty?
-How to encourage your customers to adopt digital channels and capitalise on the benefits
-How to build the human touch into your digital strategies to ensure your customers still feel valued
-Localisation strategies: how to deliver a locally/culturally relevant customer experience