Kiran Girija

Kiran is an accomplished SME, data-driven Solutions Provider and Commercial Strategist with 13 years’ varied international experience in strategic business planning, digital marketing, revenue management, distribution, project management and business development within a global matrix management environment across industries including IT, Online Media and the Hospitality sector.

Talks

Panel Discussion: Crafting Your Organisation’s Customer Experience Approach

-What are the imperatives for building brand loyalty in both the digital age and in an era of abundant choice?

-Prioritizing omni-channel investments: reducing customer uncertainty in a multichannel environment

-What type of schemes (ie rewards programmes, discounts) are most effective for encouraging customer loyalty?

-How to encourage your customers to adopt digital channels and capitalise on the benefits

-How to build the human touch into your digital strategies to ensure your customers still feel valued

-Localisation strategies: how to deliver a locally/culturally relevant customer experience

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