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Kevin Tsang

Kevin Tsang is the Head of Corporate Marketing at United Asia Finance, a leading consumer finance company in Hong Kong, responsible for the company’s marketing, branding and digital efforts, as well as for the Sun Hung Kai Credit brand. He holds a Master of Business Administration degree from University of Manchester, and has over 15 years of B2C and B2B marketing experience in both local and Asia Pacific regional roles. He has helped a number of companies in building and establishing their brands and executing business acquisition strategies through traditional, event and digital marketing.

Upcoming talks

Using AI to personalise the customer experience

  • Leveraging AI-driven insights to get a detailed picture of your consumers

  • Using AI and data analysis to segment consumers across-channels and target them based on specific attributes

  • Unlocking growth at an unprecedented scale using AI

  • Harnessing AI to gain a competitive advantage

Panel discussion: Re-branding in the digital age

  • The importance of re-branding in the digital era: challenges and opportunities
  • Successful re-branding strategies for connecting with a digital audience
  • How to re-brand whilst maintaining your identity in a pool of new variables

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