Kevin is a data science leader who honed his craft in marketing and customer analytics over the past 15 years in some of the world’s largest marketing services companies. He has wide experience consulting with businesses to devise data-driven solutions in the areas of customer segmentation and personalization, digital journeys and advertising optimization, marketing attribution, sales response forecasting and pricing analytics. Currently he is helping bring NTUC Link’s digital transformation to the next level, applying advanced analytics to boost customer engagement for its Plus! loyalty program. Kevin has been voted among the top speakers at various training events, and has spoken on data science on national TV.
NTUC Link’s Journey to Customer Engagement Powered by Technology and Data Science
NTUC Link operates Plus!, one of Singapore’s leading loyalty and rewards programs connecting over 2 million members to merchants offering everyday deals across online and offline channels.
A key component in Link’s digital transformation is the use of tech and data science to track, understand, model and personalize the customer journey for Plus! members. Kevin will shed light on how Link is shaping its own journey to better customer engagement, covering tech building blocks, insights generation, and deployment of automated campaign management and decisioning tools powered by propensity and recommendation engines.