Led global marketing in large, complex businesses to deliver consistent P&L and Equity growth. Currently leading a half-a-billion-euro plus portfolio with focus on innovation, digital marketing and content creation. Speciality in Personal Care & Beauty, across Asia, Africa, Middle East, Brazil, North America and Europe. Passionate about driving outside-in imagination to create delightful consumer experiences and stories. Obsessed with asking "what ifs'’. And in engaging people to a shared vision by using a healthy concoction of data and honest conversations.
Case Study: Using Digital to Drive our Social Mission
This talk will focus on the ways in which the globally loved brand, Smile is driven by a social mission to do good - educating children & families and aiming to prevent oral disease around the world with its simple but effective message: brush day & night. Kartik will discuss the ways in which this brand uses digital to engage children and encourage them to brush their teeth.