Led global marketing in large, complex businesses to deliver consistent P&L and Equity growth. Currently leading a half-a-billion-euro plus portfolio with focus on innovation, digital marketing and content creation. Speciality in Personal Care & Beauty, across Asia, Africa, Middle East, Brazil, North America and Europe. Passionate about driving outside-in imagination to create delightful consumer experiences and stories. Obsessed with asking "what ifs'’. And in engaging people to a shared vision by using a healthy concoction of data and honest conversations.
Using Data To Help Your Brand Purpose Be A Force Of Change
Kartik will be discussing the ways in which you can use data-driven marketing to drive your content creation process - making it more relevant, personal and ensuring it really connects with your customers. He will combine these two aspects to explain how data can help your brand stand out, using examples of some of Unilever's global campaigns.