Kanchi Dheer, Spotify’s Social Marketing Lead for Asia, leads the brand's social media presence within the region. As part of her remit, Kanchi is responsible of the setting the creative direction, tone of voice and determining KPIs within the social marketing sphere for the region. Kanchi also works closely with the sales and business development teams at Spotify to come up with country and channel specific social marketing strategies.
Prior to joining Spotify, Kanchi worked at Marina Bay Sands as their Digital Marketing Manager, while at e-Bay Enterprise her focus was on eCommerce clients.
Kanchi is a Master's holder in Integrated Marketing Communications from Northwestern University.