Jude is the Regional Director for Asia at HomeAway. Based in Singapore, she spearheads the company's business strategy and objectives across strategic emerging markets across Asia. Focused on achieving financial outcomes for HomeAway in the region, her responsibilities include developing and analysing insights into the retail environment in order to drive business success for HomeAway and inspiring the Asia Senior Leadership team to achieve and deliver a tangible business impact. She joined HomeAway in February 2016, first serving as Head of Marketing in Asia, driving and developing HomeAway's regional marketing strategy for 20 markets across Asia and emerging markets.
Based in Singapore, Davidson brings nearly three decades of extensive corporate and consumer marketing experience to her role.
Prior to HomeAway, Davidson was Vice President of Marketing at BBC Worldwide Asia where she led the development and implementation of marketing strategies and campaigns for various BBC brands and channels under the group across Asia. Davidson also served in executive marketing and business development roles and major telecommunications companies including Telecom New Zealand and SmarTel New Zealand.
Davidson earned a Bachelor's Degree in History from the Victoria University of Wellington and a Post Graduate Diploma in Business Marketing from the University of Auckland.
Understanding Your Customer- Families & Friends
HomeAway is working towards becoming the most trusted leader in holiday home rentals for families and friends. So what does it take to become the first choice for your target market?