Jo Williams is HubSpot's Head of Marketing for Australia & New Zealand, leading a team of marketers to drive innovation in demand generation and brand awareness for HubSpot in the region. Previously at Google and PayPal, Jo has launched marketing campaigns for Google Maps, AdWords, Google My Business and Android Pay.
Why Facebook Messenger is the Next Big Marketing Channel
When over two billion people are using a channel, businesses should be paying attention. HubSpot has spent over a year experimenting with Facebook Messenger to determine the most powerful ways it can be used as a marketing channel. In this session, we'll cover why Facebook Messenger is the most promising new business communication channel as we walk you through how you can start using it today.