When the consumer wins, we all win. The only way our consumers can win, is if we truly understand them.
Jonathan Lee is the current APAC Strategic Alliance Lead at Procter & Gamble. His responsibility is to marry P&G’s fabric and home care products with their respective appliances (like detergents and washing machines) in order to deliver winning consumer experiences. This includes understanding product chemistry, appliance mechanics and translating them into consumer communication benefits. Jonathan was previously founder and CEO of Cereal Kendama where he used an Instagram marketing strategy to become category leader before Instagram ads were available.
Attend this talk to find out how to obtain the right kind of consumer data in order to make and deliver the ideal consumer centric marketing decisions.
Closing the Loop with First Party Data
-Evolution of “The Loop”
-Challenges with First Party Data (FPD)
-Strategies to obtain FPD
-Creating WIN-WIN scenarios using FPD