Jocelin Abbey is Head of Marketing for the ABC, working across the breadth of products, content and services. A passionate consumer of media, Jocelin spends most of her spare time binge watching content, listening to podcasts or radio, and checking ABC News at least six times a day. In amongst that, she leads a team of passionate and gifted marketers, who together with the ABC content and distribution teams, take to market award-winning Australian content. Jocelin has had over 15 years of experience working in similar roles across a broad range of media, arts and entertainment companies, such as Yahoo7, Nova Entertainment, Secret Sounds Group and Universal Music.
Panel - Creating Success within Omni-Chanel Marketing