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Jen Wang

Jen Wang received her Ph.D. in Biophysical Chemistry from the University of Iowa, where she researched cancer-related drug development. Though a far cry from her work at Wayfair today, her work as a grad student and subsequently, a post-doc at Albert Einstein College of Medicine in New York, gave her the opportunity to cultivate a deep interest and expertise in the rich predictive capabilities of machine learning. In 2016, she joined Wayfair's data science team, where she now leads a team that supports display and direct mail marketing. In her session, she will discuss how data scientists at Wayfair take data-driven approaches to analyze causal effects of advertising and drive incremental revenue.

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