Hugh Amoyal

Head of Customer Analytics

Westpac

Hugh has spent the last 10 years helping companies understand how to use the new big data sets to better support business decisions in a digital context and obtain competitive advantage. Hugh has been CEO of Ipsos Australia, Deputy CEO of Roy Morgan Research, Head of Customer Analytics at Westpac as well as President of the Research Industry Trade Organisation, (AMSRO).

Hugh’s knowledge of the existing and emerging data sets, the technologies used to interrogate, integrate and visualize the data, as well as how businesses currently buy and use data, has enabled him to become one of Australia’s thought leaders on the big data market. In particular he has built and commercialised many data products, generating tens of millions of dollars of revenues. He has also worked with dozens of clients to identify and execute bespoke programs underpinned by big data initiatives.

Hugh started his career in FMCG sales, marketing and media with Rothmans, Heinz and AstraZeneca. This strong commercial background, combined with his understanding of the big data and media landscapes, provides a unique approach that ensures the right data is turned into insights that can be actioned.

Talks

SEO vs Storytelling

SEO-driven content doesn't have to be boring. Creative content doesn't have to flunk the Google test. Tips to make content that succeeds organically and socially.

With Liam Carnahan, Head of Content, Croud