I am a Marketing leader with a pan-Asian experience, having worked in both country roles and regional roles. Currently, I am leading customer experience strategy and management at Prudential Singapore, driving customer acquisition & retention, building a culture of customer centricity, generating segment growth with a strong focus on digital fulfilment. In my previous role, I have led the marketing transformation at Prudential Singapore with a focus on digital maturity, brand management and health & wellness, contributing directly to business growth and brand growth. I am a career marketing professional with a strategic mindset and an in-depth execution capability in setting up large marketing teams and driving customer acquisition through performance marketing. I have produced multiple award winning campaigns over the years. I have lived and worked in markets like India, Indonesia, Singapore and Hong Kong, and I have advised teams across the SEA region.