Hanif is currently the Head of Digital Operations at Rajawali Citra Televisi India.
Embracing the Digital Era
Streaming services such as Netflix have already had a major impact on traditional TV advertising, but this does not mean that traditional broadcasting will become extinct, of course, as live programmes and high-profile sporting events will still draw millions of viewers to ‘the box’.
However, it is no secret that advertising rates are dropping for TV more generally, with many marketers now moving their attention and budget towards digital instead. As a result, we will soon see digital programming overtaking traditional TV for marketing purposes.
Brands that have not done so already must therefore embrace the transition to digital.