With more than 20 years of marketing and commercial experience creating emotional connections between people, brands and businesses, Geoff Main believes that communities are not just a digital opportunity but an emotional necessity for every person.
A passionate leader and marketing consultant, Geoff’s experience within marketing and brand development has led him to successfully create marketing campaigns that connect some of Oceania's much loved brands with its fans and some of Australia's smallest businesses with their local communities. Geoff's involvement with brands like Kit Kat, Maggi, Uncle Tobys, the Cricket World Cup and Luxaflex as well as over 60 SMBs has seen many grow strong communities around their businesses. As digital has expanded over the past decade, the ability to combine physical and digital communities has been at the core of much of his work with Corporate and SMB clients.
In his current role as the Head of Marketing for Nabo, Australia's largest private network for neighbourhoods with 300,000 members, the task of bringing a digital community to life in the real world is a big opportunity for Australia. He also runs his own Sydney-based marketing firm, Passionberry, which has worked with clients including Luxaflex and TSM, tackling everything from driving growth for small businesses via local marketing to expanding a brand like Nabo onto the Australian stage.
Geoff believes that no matter what business you are in, connection is everything. So how are you doing it?