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Gary Anderson

Customer-Driven agitator & Change Leader with years of domestic & international experience in mature (US, UK, APAC) & emerging (ASEAN) markets across multiple industry sectors in growth acceleration, customer strategy transformation, post deal-integration & business development marketing performance building & digital strategy.

I have led large diverse teams (200+ people with 9 direct reports) and am known as being a strong leader who is inclusive, results-driven, authentic and focused on developing talented, high achieving performers while creating a highly engaged, collaborative and performance-oriented team environment.

I have a proven track record of driving sustainable profitable growth, revenue and EBIT and have a natural instinct towards business creation and execution, deal making, P&L management, digital strategy, marketing and communications.

I have also developed and led ground-breaking, disruptive strategies and transformed businesses by building very successful commercial operations and managed multi-million-dollar budgets. I have successfully driven value through strategy, innovation, commercial initiatives and effective execution.

I have served many large & complex clients ranging from mid-market, public companies and governments as well as private equity houses & emerging growth companies.


A. Sales & Service Channel Leadership - Direct & Intermediated Channels, Enterprise Sales, Contact & Support Centres of Excellence Onshore & Offshore, Operational Excellence, Digital

B. P&L Management - combining strategic insights with operational knowledge to effectively execute & achieve Profit & Customer Lifetime Value lift

C. Strategic Marketer - Digital, Brand, Product & Marketing Communications Team Leadership

D. Customer Success Platforms - Insights, Data & Analytics, Artificial Intelligence, SAAS - Salesforce.com CRM, Datahug, Pardot, Tableau.com, Qorus, Qwilr, Linkedin

E. Transformation - Large-scale customer strategy, customer experience, business turnaround transformations & post-deal integrations across APAC + Org Re-Design + Digital + New ways of Working + Program Management

F. Leadership Builder - Cross-regional enterprise-level customer success, cross-cultural competence

G. Relationship Builder - Extensive best practice network across industry sectors, cultures, functions & regions

H. Open Banking - Design & delivery of Banking-as-a-Platform & Marketplaces

I am a keen cyclist, sports & arts lover & traveller.

Upcoming talks

Panel - becoming a truly data driven marketing team

  • Understanding data-driven marketing approach

  • Personalised marketing campaign through a deeper understanding of true customer profile

  • Creating a customer experience across multiple channels, ensure marketing messages are consistent

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