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Gabrielle Shone

Experienced leader with rich and diverse experience in the areas of Marketing Technology, Business Transformation, Strategic Operations, Customer Insights, and Marketing Strategy and Execution across the telecommunications industry.

A thought leader with proven success in implementing a Next Best Action marketing approach; defining, developing and executing strategic technology initiatives to deliver business value with agility and tested business results of revenue and customer stickiness, while also building advocacy to drive business transformation. Results have seen award-winning innovation, strong growth in incremental revenue, cross product holdings, introduction of process and scale efficiencies as well as cost reduction and containment.

Deep technical experience in all areas of marketing technology including decisioning software, big data, data warehousing and architecture, business intelligence and data visualisation, analytics platforms, CRM and marketing automation, real-time event-driven communications, digital marketing, marketing relationship management, in a high volume omni-channel marketing environment.

A motivating leader of large high performing teams, focusing on building collaboration while driving excellence in delivery, operational standards and business enablement.

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