Filippo manages marketing for StashAway, the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth channels with the goal of empowering people to accumulate and manage wealth for the long-term. Before StashAway, he co-founded a successful creative agency in Italy. He lectures at University and in seminars on brand positioning, promotional strategies, and effective communication. Filippo holds a Global Executive MBA degree from INSEAD, an MS in Management Engineering and a BS in Telecommunication Engineering from Politecnico di Milano.
FinTech Customer Journey Optimization
In digital wealth management, powerful human emotions, like fear and greed, hijack the ideal customer journey. Moreover, the very first few interactions with the App will stick with the user for a long time. What can we do to educate our prospects to become better customers? Which touchpoints will increase loyalty? How should we try to reactivate churned customers?