As the 2017 International Stevie Winner of the Most Innovative Woman of the Year, with a further 3 International Stevies awards & Westpac / AFR 2015 100 Women of Influence, Fi is a highly respected thought leader.
Fi has been described by CEO Magazine as The CEO's Secret Weapon and is acclaimed for championing female entrepreneurship empowerment.
As an expert and pioneer in behavioural digital strategy and with over 24 years’ experience in the digital / tech sector over three continents, Europe, USA and Oceania; she has a depth of understanding that is unique globally.
After beginning her career in the consumer electronics industry, Fi moved to developing key digital strategies in London & New York for large companies such as the BBC and Virgin. During this time, from 1992, she developed key advocacy programs, with unique IP, deploying emotional data solutions to identify “effective advocate” customers and employees.
She has Methodology for Identifying Effective Advocates from research across 900 personality behaviours creating an “Effective Advocate Inventory”, which customer advocacy programs can be designed that drive big commercial outcomes & insights. This unique IP in the intersection of behaviour and social technology has led to Fi and her businesses to expand internationally into the USA.
She has aggregated large networks of 8.5m women and 650,000 Female Entrepreneurs (The Female Social Network TM) http://www.thefemalesocialnetwork.com / http://www.tfsnglobal.com, & 1.5m youth 18-30 years’ olds (The Social Youth Network Channel).
Fi is a recognised and well-regarded speaker having spoken at a wide range of international conferences and an incumbent specialist speaker to the highly regarded CEO Circle.
She is a Board director of The Female Social Network Pty Ltd www.tfsnglobal.com Advocacy Promoter Score Pty Ltd Judo Capital Bank - www.judocapital.com.au Bendalls Group Pty Ltd www.bendalls.com.au
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