Fang Fang joined Skyscanner back to Feb 2014 and built Skyscanner in Hong Kong and Taiwan markets from scratch, and lead Greater China markets 1 and a half years later.
She is currently the growth lead for Skyscanner APAC, responsible for 14 managed markets’ growth including Greater China, Japan, South Korea, India, Australia, New Zealand, Southeast Asia.
Prior to Skyscanner, she was regional marketing manager for ZALORA.
Launching a Brand in a New Market from Scratch
Fang Fang will share her thoughts on how to build an international brand in a new market from scratch.