Eugene Soh is a tech artist. He is the founder of Dude Studios (dude.sg), a creative tech studio focusing on Virtual Reality (VR) and Augmented Reality, and Mind Palace (mindpalacevr.org), a social enterprise that uses VR to help dementia patients and nursing home residents revisit fond places and explore the world from the comfort and safety of their chairs, keeping their minds active and slowing the effects of dementia. He grew up as a self-taught computer programmer, tinkering with the latest fun technology when he accidentally became an artist after his photographic piece, contextualizing Da Vinci’s Last Supper in a local hawker centre setting, went viral on social media in 2012. That discovery, with its tongue-in-cheek commentary on contemporary life in Singapore, catapulted him into the art world. Many awards and exhibitions later, he hasn’t stopped creating and tinkering.
Using AR for enhanced customer engagement
This session will focus on how AR can be integrated into your marketing campaigns for enhanced customer engagement and an overall improved digital customer experience.