Built and lead multi-channel marketing teams for both Hong Kong and India markets. Team functions include social media & content, performance marketing, public relations, branding, partnership and affiliate marketing.
In the Social Media & Content field, she maintains a content taskforce to constantly churn out social media feed contents, written blog contents and video contents.
The Ins & Outs of Social Media Marketing
In this talk, Erica will discuss the following:
What do you want to gain from being on social media? What social media websites tend to work well for similar businesses in your industry? Who are my target customers, and what social media platforms are they most likely to occupy?