Eric Thain is the General Manager of HK Express, overseeing all aspects of brand, marketing, digital, social media & PR for HK Express. As the modern chief marketer, Eric led the step-up efforts across the whole corporation in this accelerating pace of change in response to evolving consumer behavior, with a wide range of potential new priorities, including shaping the company’s public profile, manage complexity, and building new capabilities.
Eric is a hybrid experienced business leader with profound mixed discipline experience in developing Integrated Marketing Strategies and leading Digital Transformation projects across APAC (including a decade of in-market experience in China).
Eric is also President of Artificial Intelligence Society of Hong Kong, pushing the role & integration of AI in the modern brand space. He also sits on the Board of Advisors in various Marketing Associations, advising issues that affect the marketing industry. Eric is a recipient of numerous personal & team awards in marketing, including APAC Brand Communicator of The Year.