As a growth marketer with 10+ years of digital experience, Elizabeth joined MoneySmart Hong Kong in 2017 as the first and founding member. In the role of Head of Content, she spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% of YoY increment.
Well-versed in delivering outstanding results using disruptive strategies, backed by content creative and analysis, Elizabeth embraces a data-first approach when building an effective content funnel and ROI. Prior to joining MoneySmart, she was the content manager in Convenience Retail Asia to drive 700K apps engagement for CRM initiatives, and was the Managing Editor in Xanga Inc to drive avg 600K unique female audience monthly in New York and HK. With a strong passion of innovation-from-scratch, she has been a mentor for “Growth Marketer Academy”, “General Assembly”, “The Jockey Club Social-Tech Incubation and Youth Entrepreneurship Programme”, and more to have shared her hands-on experience to both local and regional startup communities.