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Elizabeth Kwong

As a growth marketer with 10+ years of digital experience, Elizabeth joined MoneySmart Hong Kong in 2017 as the first and founding member. In the role of Head of Content, she spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% of YoY increment.

Well-versed in delivering outstanding results using disruptive strategies, backed by content creative and analysis, Elizabeth embraces a data-first approach when building an effective content funnel and ROI. Prior to joining MoneySmart, she was the content manager in Convenience Retail Asia to drive 700K apps engagement for CRM initiatives, and was the Managing Editor in Xanga Inc to drive avg 600K unique female audience monthly in New York and HK. With a strong passion of innovation-from-scratch, she has been a mentor for “Growth Marketer Academy”, “General Assembly”, “The Jockey Club Social-Tech Incubation and Youth Entrepreneurship Programme”, and more to have shared her hands-on experience to both local and regional startup communities.

Upcoming talks

Beyond Vanity Metrics - How to Get 12x ROI by Creating Original, Meaningful Content That Reach The Masses

  • How do MSHK define the strategic positions and business objectives for Content

  • 3 stages of content funnel - Transform ideas into a series of video content is the key for growth and engagement

  • Demonstrate 3 types of measurement in the Content revenue engine with the proof

Panel discussion: content marketing strategies for long-term success

  • Long term vs short term content marketing strategies – benefits and pitfalls

  • Adding value to customers with curated content

  • Growth by content: driving massive traffic without a big budget

  • Measuring the effectiveness of your content marketing efforts

  • Prioritising content that drives revenue

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