Eleanor currently serves as Chief Growth Officer for Talenta Group, a blockchain & ICO consulting firm, and co-founder of Symphony, a next-generation blockchain platform to empower a data-driven economy. Previously, she served as Director of Digital Leadership for The Coca-Cola Company, supporting the company's digital transformation. This involved developing and implementing digital strategy, leading eCommerce charter for Asia Pacific and piloting the Digital Council of Asia Pacific. Previously, she held a variety of roles at Coca-Cola in Strategy and Planning and Customer leadership, both across Asia Pacific and ASEAN. Eleanor holds an MBA from Emory University and a BA from University of North Carolina at Chapel Hill.
Embracing Disruption: How to Remodel a Legacy Brand to Thrive
In this session the speaker will talk about business disruption by answering questions like "What is happening in business environment?" and "What is a brand with legacy, like Coca-Cola and other similar brands need to do about this?"
by Director, Digital & Customer Leadership,Coca-Cola
Intro to Blockchain & Implications for Marketers
Blockchain and Bitcoin generated a lot of headlines and attention in 2017. There is a lot of interest, but a lot of misinformation on blockchain and its potential for the future. This presentation will explain and demystify blockchain technology, and its implications across industries and for marketers.