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Eduard Castell García

Eduard Castell was born in Spain and has a degree in international business with a focus on international trade. After three years working in Shanghai in a multinational company, he moved to Hong Kong as a delegate of LaLiga, Spanish Football Association, for the last 3 years.. The aim is to develop LaLiga’s brand in multiple projects. He has extensive experience in all aspects of the sports industry.

Upcoming talks

How to develop your influencer marketing strategy

  • Building influencer partnerships that are both creative and strategic and will deliver on your messaging and campaign goals

  • Determining when and what to speak out on as a brand

  • Learn what makes someone influential and able to deliver your message and drive ROI for your brand

  • Leveraging your brand’s story and target audiences to guide your influencer strategy

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