As the Head of Brand & Customer Marketing for Singapore & Export Markets for Dulux in AkzoNobel, Dr. Shannon Quek is a double Ph.D. holder; one in Marketing and another in Organisational Leadership. Dr Shannon also holds a Masters degree in International Business and an Honors degree in Marketing. He has also completed management programs from Harvard Business School and MIT Sloan.
With over 20 years of high level strategic brand and marketing experience across B2B and B2C industries. Dr Shannon also has more than 15 years of high level lecturing and corporate training experience in universities, schools and corporations.
Panel Discussion: Crafting Your Organisation’s Customer Experience Approach
-What are the imperatives for building brand loyalty in both the digital age and in an era of abundant choice?
-Prioritizing omni-channel investments: reducing customer uncertainty in a multichannel environment
-What type of schemes (ie rewards programmes, discounts) are most effective for encouraging customer loyalty?
-How to encourage your customers to adopt digital channels and capitalise on the benefits
-How to build the human touch into your digital strategies to ensure your customers still feel valued
-Localisation strategies: how to deliver a locally/culturally relevant customer experience