With 10 years' experience in the digital industry, Dan Richardson is passionate about the science of human behaviour and delivering commercial results for publishers and agencies alike. Dan is responsible for managing Oath's portfolio of advertising targeting, data products and partnerships. As Head of Data & Targeting, Dan's role is to shape the commercial data strategy whilst building and supporting memebership, new ad products and services to strengthen the business's market-leading data proposition. Throughout his career, Dan has made strong and longstanding relationships with top tier brnads, publishers and technology vendors. Dan's experience lies in audience insights, data testing and implementation for demand side platforms, ad servers, analytics, and data management platforms. Dan joined Yahoo7 in 2015, (Now Oath) prior to this the was Digital Director, Implementation, Planning & Investment and MediaCom which saw him responsible for the digital media direction for a variety of Australian enterprises, including the Westpac Group.
Using Data to Build Brand Love
In this talk Dan & Zoe will discuss through case studies and customer insights, how data is used to build a lovable brand.