Facebook IconInstagram IconLinkedIn IconForward Leaing Logo in whiteTwitter IconYoutube Icon Artificial IntelligenceData ScienceDigital MarketingGrowth MarketingInterviewRoboticsStart-up
Cynthia Lee

I am a Certified Management Accountant (C.M.A.) and Certified Professional Purchaser (C.P.P.) with deep experience in process and change management and people management.

My career includes highly visible roles at Accenture, Chevron, Royal Bank of Scotland and AXA. Currently, managing a team of 20 overseeing total of $260M annual surrendering policies and 1500000 direct customers.

The results of my efforts include significant cost savings, improved customer retention, increased sales and higher levels of internal and external customer satisfaction.

Upcoming talks

Panel discussion: How to improve customer loyalty and retention in the digital age

With shopper behaviour evolving alongside rapid technological advances, what factors do you need to consider for increased customer retention:

  • using data-driven technologies to help support customer loyalty with targeting and personalisation
  • the importance of becoming an agile and customer-centric brand
  • understanding the needs of your consumer, to serve them quicker and anticipate future needs
  • the importance of transparency and maintaining the human touch

Are you a summit attendee or a speaker? Please enter your email address for the activation.

Become a Leading Member Today

It’s easy to get onboard and start benefitting instantly. Either enrol at a Summit or sign up for an annual membership.